知識社|超市篇07|術語「人肉卡板」:冇卡板,靠人頂住搬? | Knowledge Society Supermarket 07 | The Supermarket Term “Human Pallet”: When People Become the Pallet
超市後倉搬貨去貨架,唔係每一次都有卡板車或者推車可以用。有時為咗快手,員工會一次過用雙手、手臂甚至身體承托幾件貨,直接由一區搬去另一區。現場一句「今日做人肉卡板」,其實就係講緊呢種情況。 Moving products…
知識社|超市篇06|術語「掃墓」:行一轉貨架,究竟掃緊乜? | Knowledge Society Supermarket 06 | The Supermarket Term “Shelf Recovery”: What Are Staff Checking?
超市員工有時會講「掃墓」,唔係真係去掃墓,而係形容逐區巡貨架、整理貨品、檢查錯位同空位。行一轉睇似簡單,其實係維持貨架整齊同購物體驗的重要工作。 In supermarket language, “sweeping…
知識社|超市篇05|術語「幽靈購物車/假車」:架前冇人,架後有人? | Knowledge Society Supermarket 05 | The Supermarket Term “Ghost Cart”: Nobody at the Cart, But Someone Is Still Shopping?
行超市有時會見到一架購物車停喺通道,入面仲有貨,但附近偏偏冇人。你想行過去,又唔知應唔應該郁架車。原來呢種「人唔見咗、架車仲喺度」嘅情況,正正係超市現場幾有趣嘅小問題。 Have you ever come…
知識社|超市篇04|術語「疊頭」:貨品點解要疊得靚? | Knowledge Society Supermarket 04 | The Supermarket Term “Stacking Display”
行超市見到一堆堆整齊排列、向上疊起嘅貨品,你可能只覺得「擺得幾靚」。但對零售員工嚟講,點樣疊、疊幾高、點樣保持整齊安全,都係貨品陳列工作。今集認識「疊頭」呢個現場術語。 When you see products…
知識社|超市篇03|術語「棄嬰」:貨品被放錯地方之後 | Knowledge Society Supermarket 03 | The Supermarket Term “Abandoned Baby”
行超市時,你有冇見過一件貨品,明明屬於冷藏櫃,最後卻出現在零食架?又或者一盒飲品被放到完全不相關的貨架?零售現場有時會用「棄嬰」呢個形象化講法,形容顧客揀咗貨品之後又放低,最後留低喺錯誤位置。 Have you…
知識社|超市篇02|點解超市貨品價格有些沒有整數? | Knowledge Society Supermarket 02 | Why Do Supermarket Prices Often Avoid Round Numbers?
你有冇留意,超市貨架上好多價格都唔係整數,例如 $9.99、$19.90、$29.95?明明只差幾個仙,點解零售商唔直接寫成 $10、$20、$30?原來價格尾數背後,有一套幾有趣嘅消費心理。 Have you…
知識社|超市篇01|點解超市冇鐘? | Knowledge Society Supermarket 01 | Why Do Supermarkets Rarely Have Clocks?
你有冇發現,行入超市之後,好容易忘記自己已經行咗幾耐?貨架、燈光、音樂同冷氣,令店內環境同外面世界分開,而「睇唔到時間」亦可能係零售設計其中一個細節。 Have you ever walked into a…