每年3月14日被稱為 White Day，中文常稱為「白色情人節」。這個節日最早起源於 Japan。

白色情人節與 Valentine’s Day 有密切關係。在日本及部分東亞地區，情人節通常由女性送朱古力給男性；而一個月後的3月14日，男性則會回贈禮物，表達感謝與心意。

這個傳統源於1970年代，日本糖果業者提出「回禮日」的概念，鼓勵人們在情人節後回贈禮物。由於常見禮物包括棉花糖、白朱古力和糖果等白色甜品，因此逐漸被稱為「白色情人節」。

後來，這個節日逐漸流傳到韓國、台灣及中國等地，成為表達愛意、感謝或友情的另一個節日。

如今，白色情人節已成為情人節文化的延伸，象徵著對情感與心意的回應與分享。

English Article Version

March 14 is known as White Day, a celebration that originated in Japan.

White Day is closely connected to Valentine’s Day. In Japan and several East Asian regions, Valentine’s Day traditionally involves women giving chocolates to men. One month later, on March 14, men are expected to return the gesture by giving gifts in appreciation.

The tradition began in the late 1970s when Japanese confectionery companies promoted the idea of a “reply day.” Gifts often include white-colored sweets such as marshmallows, white chocolate, or candies, which inspired the name “White Day.”

Over time, the celebration spread beyond Japan to places such as South Korea, Taiwan, and parts of China. The day has become another occasion to express affection, gratitude, or friendship through small gifts.

Today, White Day remains a unique cultural extension of Valentine’s Day, highlighting the idea of reciprocating kindness and affection.